A local product can tell the story of a place, its people and their skills. With the right identity, quality and promotion, it can also reach customers far beyond its place of origin.
MyGov Tripura invites citizens to share their suggestions on which product identified under the One District One Product (ODOP) initiative from their district has the potential to become a national or global brand—and how it can be promoted. Your local knowledge, experiences and ideas can bring valuable perspectives to this conversation.
Discover Tripura’s District-Wise ODOP Products
The products identified under the initiative represent a range of agricultural produce, traditional textiles, food products and handicrafts across Tripura’s districts. The district-wise products are listed below.
District Identified ODOP Products
North Tripura Agar Products
Unakoti Tea
Dhalai Queen Pineapple and Pineapple-based Products
Khowai Scented Rice
West Tripura Bamboo-based Products and Desktop Products
Sepahijala Tripura Silk and Wood & Bamboo-based Handicraft Items
Gomati Risha and Matabari Pera
South Tripura Cashew Nut
Share Your Ideas on MyGov Tripura
Whether you are a farmer, artisan, entrepreneur, student, professional or someone who values local products, your perspective matters.
When sharing your suggestion, mention your district, the selected ODOP product, what makes it suitable for national or global recognition, and your ideas for promoting it.
Tell us how your proposal could be put into practice and how it would benefit local producers.
Let us explore how Tripura’s district products can reach wider markets while retaining the local identity that makes them special.
Share your suggestions. Celebrate your district’s identity. Help take Tripura’s local products to the world.
BrahmDevYadav 1 day 14 hours ago
What are the guidelines for the ODOP scheme?
The One District One Product scheme is a central and state-level initiative in India designed to select, brand and promote one unique product from every district to boost local economic growth and create jobs.
BrahmDevYadav 1 day 14 hours ago
What is the interest rate for an ODOP loan?
The interest rate for an ODOP (One District One Product) loan is not fixed by the government, but banks typically charge standard commercial or concessional rates ranging from 9% to 11% per annum depending on the loan amount.
BrahmDevYadav 1 day 14 hours ago
Which state started one district one product?
The One District One Product initiative was first started by the state government of Uttar Pradesh in January 2018.
BrahmDevYadav 1 day 14 hours ago
Eligible Groups and Entities:-
1. Individual entrepreneurs and local artisans
2. Micro, Small and Medium Enterprises
3. Self-Help Groups and cooperatives
4. Producer companies, NGOs and registered private limited companies
BrahmDevYadav 1 day 14 hours ago
4. Financial Standing:- He/She must not be a defaulter of any nationalized bank, financial institution or government entity.
5. Previous Subsidies:- Generally cannot have availed similar financial or self-employment benefits from central or state government schemes (like PMEGP) recently.
BrahmDevYadav 1 day 14 hours ago
General Eligibility Criteria:-
1. Age:- Must be at least 18 years old.
2. Business Focus: Must be actively producing or dealing in the specific product designated for our respective district.
3. Education:- No educational qualifications are required.
BrahmDevYadav 1 day 14 hours ago
Who is eligible for ODOP?
Individuals, artisans, micro-enterprises and groups involved in producing a district-identified traditional or local product are eligible for the One District One Product programme.
BrahmDevYadav 1 day 14 hours ago
• Digital Integration:- Onboard local producers onto e-commerce platforms like the Government e-Marketplace (GeM) ODOP Bazaar to reach nationwide and global buyers.
• Financial & Skill Support:- Combine grassroots training with credit links through schemes like PM Vishwakarma, MUDRA and the Tripura Rural Livelihood Mission.
BrahmDevYadav 1 day 14 hours ago
The following Promotion Strategies are as follows:-
• Infrastructure & Physical Markets:- Establish dedicated retail spaces like the upcoming Unity Mall in Agartala to give local ODOP entrepreneurs a permanent marketplace.
• Exhibitions & Fairs:- Enable artisans, Self-Help Groups and Lakhpati Didis to showcase items at national trade fairs, Saras Melas and international exhibitions.
BrahmDevYadav 1 day 15 hours ago
Tripura can be promoted by enhancing local branding, expanding market access through physical and digital platforms, and leveraging government convergence schemes.